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privacy policy

Data Protection

Welcome to the website of Gobble Box. In our capacity as controller within the meaning of the General Data Protection Regulation, we are obliged to comply with statutory provisions on data protection. As a matter of course, we greatly value the protection of your personal data along with fair and transparent data processing. We have provided you below with all the information you need to verify and exercise your data protection rights.

1 Who is responsible for data processing?

The responsible party is:

Gobble Box Foods Limited

55 Station Road, Beaconsfield, Buckinghamshire

United Kingdom, HP9 1QL


2 How can I contact the data protection contact?

You can contact our data protection contact at:

Gobble Box Foods Limited

55 Station Road, Beaconsfield, Buckinghamshire

United Kingdom, HP9 1QL


3 Why and on what legal basis do we process personal data?

If you are a Gobble Box consumer, create an account with us, participate in competitions or promotions or otherwise contact us, we will receive your personal data.

We collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:


Security of Your Personal Information

Gobble Box ensures that all information collected will be safely and securely stored.


We protect your personal information by:

- Restricting access to personal information

- Securely destroying your personal information when it's no longer needed for our record retention purposes


Identity Data

may include first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.


Contact Data

may include address, email address and telephone numbers.


Technical Data

may include internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.


Profile Data

may include your username and password,  your interests, preferences, feedback and survey responses.


Usage Data

may include information about how you use our website and services.


Marketing and Communications Data

May include your preferences in receiving marketing from us and our third parties, and your communication preferences.


We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.


We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


We generally process data on the following legal bases:

- 6.1a GDPR, if you give us your explicit consent for data processing, e.g. if you are a prospective customer we may need your consent to send you marketing emails;

- 6.1c GDPR, if we are acting to fulfil legal obligations, e.g. if we check your age and your identity to prevent fraud, if you receive alcohol as part of a competition with us and other brands

- 6.1f GDPR, if we process your data due to a legitimate interest of ours or a third party’s, e.g. if we use your email address to send you our newsletter for direct advertising purposes, where we provide your data to third parties (as outlined below) or for optimising our website’s advertising design.


3.1 Data processing by Gobble Box

3.1.1 Customer Care

You can contact us via email, phone, chat, Facebook or Instagram message to ask us questions, send us messages or make complaints. We only process your personal data in this context in order to get in contact with you the way you wish and to answer or fulfil your request or complaint.


We may also use your personal data, such as your name, email address, phone number and product information to identify and contact you to find out more about your experience with Gobble Box products, how you think the products could be improved or where you would like to find the products stocked (only in the instance you have granted us permission to do so).  All of our calls will be recorded for training and monitoring purposes and you will have the right to opt out from receiving these calls or messages at any time by contacting us at or by informing the agent on the call.


3.1.2 Participation in competitions

If you take part in one of our competitions, we collect data that is necessary to carry out the competition. This usually includes an individual competition entry (e.g. a comment or a photo), as well as your name and your contact details. It is possible that we transmit this data to our competition partners, e.g. to send you the prize. The processing and transfer of data may vary depending on the competition and is therefore specifically described in the respective conditions of participation. Participation in the competition and the associated data collection is, of course, voluntary.


3.1.3 Comments on our blog

You have the option of leaving comments on our blog. Your comment, details at the time of writing the comment, email address and - if you do not post anonymously - username will be stored for the comment function on our web pages. Your IP address is also stored. Storage is necessary for us to be able to defend ourselves against liability claims in cases of possible publication of illegal content.


3.1.4 Sending our updates

At Gobble Box, you have the option of subscribing to our updates whenever you use a form on our website. Gobble Box uses the email address and telephone number to inform on product updates, stockist updates and brand updates by email. Advertising information will only be sent to your email address as part of our updates or newsletters, if you have provided us with your information before and consented to contact, or have agreed to use your email address for this purpose.


Of course, you can revoke your consent to be sent our news at any time, e.g. by clicking the unsubscribe link in our emails or by sending a message to


3.1.5 Other advertising by Gobble Box

We also work with Good Karma Media, who help us with a number of different marketing initiatives.

Here’s a list of the current activities carried out by Good Karma Media:

Gobble Box provide Good Karma Media with user records, which Good Karma Media analyse and segment in order to build prospect audiences and customer modelling for direct marketing campaigns.

Good Karma Media combine our customer records with their own data in order to identify an actionable audience within Social Media for targeted advertising.

These activities are carried out on the legal basis that marketing Gobble Box is a legitimate interest of our business and you have the right to object to this activity as outlined above.


3.1.6 Social media

Data is used to set up, provide and personalise your customer account.


Social media plugins

On our website footer, we have included social media plugins that you can use to follow us over social networks. To protect your privacy, we offer you these social plugins as so-called “2-click buttons.” The “2-click solution” prevents data (e.g. your IP address) from being transmitted to social networks such as Facebook or Twitter as soon as you open our website. For this purpose, the buttons are deactivated by default and are only activated by clicking the social plugins for the first time.


After activation, the plugins also collect personal data such as your IP address and send it to the servers of the respective provider where it is stored. In addition, activated social plugins set a cookie with a unique identifier when loading the relevant website. This also allows providers to create profiles of your usage behavior. The data will be used to show you personalised advertising, as well as for market and opinion research purposes.


Data transfer is independent of whether you have an account with the plugin provider and are logged in there. If you are logged in with the plugin provider, your data collected with us will be assigned to your existing account with the plugin provider.


We have no exact information about the concrete use of the data nor about the storage period. Please read the privacy policy of the respective providers.


We have integrated the plugins of the following providers on our website:


- Facebook (Facebook Inc., USA, Data protection declaration:

- Twitter (Twitter Inc., USA; Data protection declaration:

- LinkedIn (LinkedIn Corporation; Privacy Policy

- Google+ (Google Inc., USA; Data protection declaration


3.2 Will my usage data be processed for website optimisation and usage-based online advertising?

Gobble Box uses cookies to create pseudonymous user profiles in compliance with legal requirements, but also to make the use of our website as optimal as possible. We can evaluate usage profiles in order to understand the use of our website, to determine target audiences for our website and to optimise our offers. When we create pseudonymous user profiles, we do not directly associate this data with you and therefore cannot trace specific activities back to you.


Cookies are small text files that are placed on your computer when you visit our website and allow your browser to be reassigned. Cookies store information such as your language setting, the duration of your visit to our website or the information you enter there. This avoids the need to re-enter all necessary data for each use. Cookies also enable us to recognise your preferences and to tailor our website to your interests.


Most browsers automatically accept cookies. If you want to prevent cookies from being saved, select “do not accept cookies” in the browser settings. You can find out how this works in detail from your browser provider’s instructions. You can delete cookies that are already stored on your computer at any time. However, we would like to point out that our website may only be of limited use without cookies. Alternatively, you can prevent the collection and forwarding of your data (particularly your IP address) and the processing of this data by deactivating the execution of Java Script in your browser or by installing a tool such as “NoScript.”


You can also disable the use of cookies by third parties by using the Network Advertising Initiative’s disabling tool. However, we and the providers will continue to receive statistical information on how many users visited our website and when.


We would like to explain some of the services in more detail below:

3.2.1 Google Analytics

Our website uses Google Analytics, a service of Google Inc., USA (“Google”). Google Analytics enables us to evaluate your website use in order to compile analyses of website activity and make use of other services associated with website and Internet use.


We would like to point out that the code “gat.anonymizeIp();” has been added to Google Analytics to ensure anonymous collection of IP addresses (so-called IP masking). Your IP address will be anonymised by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and shortened there. The IP address transmitted by your browser with Google Analytics will not be merged with other Google data. More information on terms of use and data protection can be found at and


In addition, you can prevent Google from collecting data by downloading and installing the browser add-on. By clicking the following link, an opt-out cookie is set that will prevent the future collection of your data when you visit this website: Disabling Google Analytics.


We also use the Google Conversion Tracking service as part of Google Analytics. This enables us to record the behaviour of our website visitors. For example, we are shown how often the contact form has been filled in. We also see how many clicks on advertisements from external sources (AdWords, LinkedIn, Xing, Bing) have led to our website.


3.2.2 Facebook Custom Audience Pixel

This website uses Custom Audience Pixel, a service of Facebook Inc., USA. Custom Audience Pixel is a Java script code that we have integrated into each of our web pages. We use custom audience pixels to collect information about the way visitors use our website. This pixel collects and reports Facebook information about the user’s browser session, a hashed version of the Facebook ID and the URL being viewed. Each Facebook user has a unique and device-independent Facebook ID that enables us to address and recognize users across multiple devices on the social network Facebook so that we can reach our visitors again for advertising purposes through Facebook ads. After 180 days, the user information will be deleted until the user returns to our website. Therefore, no personal information about the individual website visitors is disclosed to Gobble Box and website customer target audiences can only be specifically advertised to as soon as they have reached a significant mass in terms of numbers.


For more information on Facebook and its privacy settings, please see the privacy policy and terms of use of Facebook Inc.


3.2.3 Facebook Audience Building

Good Karma Media combine our customer records with their own data in order to identify an actionable audience within Facebook for targeted advertising.


Gobble Box will upload the resulting actionable audiences into Facebook’s Custom Audience feature to allow for targeted advertising within Facebook. When using Facebook’s Custom Audience feature, the data used to build the audiences is hashed. For more information on Facebook and its privacy settings, please see the privacy policy and terms of use of Facebook Inc.


This activity is carried out on the basis that marketing Gobble Box is a legitimate interest of our business and you have the right to object to this activity as outlined above.


3.2.4 Other operators

We also use the following services for website analysis purposes and for personalized advertising. If you want to deactivate the respective service, please follow the respective opt-out link, if indicated:


Service: Google AdWords und Conversion Tracking

Operator: Google Inc., USA

Opt-Out: Deaktivieren von Cookies über allgemeine Browsereinstellungen


Service: Google Dynamic Remarketing

Operator: Google Inc., USA

Opt-Out: Deaktivieren von Cookies über allgemeine Browsereinstellungen


Service: Google GA Audience

Operator: Google Inc., USA



Service: Twitter Advertising

Operator: Twitter Inc., USA



4 Will my data be transmitted to third parties?

In order for Gobble Box to process your data according to the purposes described above, it may be necessary for other recipients to also be able to view and process your data.


4.1 Other service providers, partners and third parties

Gobble Box shares personal data with third party service providers processing personal data on Gobble Box’s behalf in accordance with Art. 28 GDPR. This includes the following service providers, partners or third parties:

- Transport companies (for example, to ship and deliver your products ordered (this is not a current activity, but something we are looking to do in the future*))

- Banks and payment service providers (for example, to process credit cards and payments (as above*))

- IT service providers (for example, to host, manage and service our data)

- Marketing companies who assist us with marketing campaigns (for example, our direct sales agencies and printers)

Gobble Box also shares personal data with third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law (this includes age verification services provided through our partner Age Checked,  if you are to receive a free alcohol sample as part of a promotion or competition); (ii) prevent illegal uses of our sites and apps or violations of our sites’ and the apps’ terms of use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).


5 Will my data be processed outside the EU/EEA and how is data protection ensured?

It is important to us to process your data within the EU/EEA. However, we may use service providers who process data outside the EU/EEA.  In these cases, we ensure that an appropriate level of data protection is established prior to the transfer of your personal data. This means that a level of data protection comparable to the standards within the EU is achieved using EU standard contracts or an adequacy resolution such as the EU Privacy Shield. If you would like a copy of the EU standard contracts used, please contact us using the contact details above.


6 How long will my data be stored?

We delete personal data as soon as the purpose of storage no longer applies and legal retention periods do not preclude deletion.


To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.


At Gobble Box, we usually delete data as follows:

- Job applicant data: no later than six months after receipt of application

- Contact requests: after processing the request


7 Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.


We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


8 What rights do I have and how can I assert them?

Every customer or any other person affected by data processing has the right to information according to Art. 15 GDPR, the right to correction according to Art. 16 GDPR, the right to deletion according to Art. 17 GDPR, the right to restriction of processing according to Art.18 GDPR, the right to objection according to Art. 21 GDPR and the right to data transferability according to Art. 20 GDPR.


You can revoke your consent to the processing of personal data at any time. This also applies to the revocation of declarations of consent that were given to us prior to the validity of the General Data Protection Regulation, i.e. before May 25, 2018. Please note that revocation will only take effect for the future. Processing that took place before the revocation is not affected.


You can submit your objection by email (, or in writing (Data Protection, Gobble Box Foods Limited, 55 Station Road, Beaconsfield, Buckinghamshire, HP9 1QL).


You will not have to pay a fee to access your personal data (or to exercise any of the other rights).


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us under in the first instance.


Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


You can ask us or third parties to stop sending you marketing messages by contacting us at any time, or by adjusting your communication preferences via Account Settings on our website. If you no longer wish to receive our email communications, you can unsubscribe at any time by clicking on the unsubscribe link at the end of each newsletter.



Applicable law and Gobble Box’s practices change over time. If we decide to update our privacy policy, we will post the changes on our website. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in August 2020.

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